Whether your business is in the start-up stage or internationally recognized, your social media presence can make a huge impact on the growth of your company and its ability to branch into new markets. It’s critical to uniquely understand your consumer, so here’s what you should know:
- Utilize the right venues for your business. For example, if you have a target market predominantly featuring individuals who are over 35 years of age, then Instagram may not be the right platform for your product or service.
- Create content that is engaging and diverse. Post content that showcases a mixture of fun and informative information will generate more engagement.
- Have a strategy. What is your goal? Messaging and posting schedules should follow a strategic plan. Understanding the plan and your target audience allows you to create a message that supports brand consistency and the growth of your social presence.
- Use the power of hashtags to your advantage. Use relevant hashtags to connect your message with the audience searching for that topic or keyword.
A successful social media strategy enables you to understand your consumers’ purchase behaviors: what they are engaged in; what they are not interested in; and what they’re searching for and when. These are all insights that the Right Angle
digital team can expertly plan, implement, and optimize.
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