CASE STUDY
Van Eaton & Romero
Building on an established identity with consistent brand strategy.
Right Angle supported Van Eaton & Romero with consistent brand identity and messages for buyers, sellers and real estate agents.
The Challenge
When we began working with Van Eaton & Romero in 1987, the real estate firm already had a strong regional identity. Founded by two women in the early 1970s, it needed marketing that would support its reputation and continued growth.
The Strategy
We recommended retaining the established logo. Our work focused on keeping the brand fresh and consistent while developing messages for three distinct audiences: buyers, sellers, and real estate agents.
The firm’s owners placed a strong emphasis on their agents, and marketing investment reflected that priority. Our role was to support that direction with creative work that remained recognizable over time.
The Results
Van Eaton & Romero grew to more than 300 agents across multiple cities in Southwest Louisiana. The firm earned national recognition, and its owners were recognized among the nation’s top 500 brokers. It later joined a New Orleans firm, which was subsequently acquired. The Van Eaton & Romero name continued.
Project focus
Industry: Real estate
- Brand strategy
- positioning and messaging
- creative consistency
- agent-focused marketing