Case Study

An entrepreneurial trio came to us with a brilliant start-up concept and decades in the pizza industry to support it. Branding in this crowded field required creativity and our Dimensional Branding® approach was the perfect fit! Here’s what happened…

We imagined ourselves in the environment envisioned by the client. With our spherical view, we saw the color palette, surfaces, uniforms, and graphic designs that projected a creative space for pizza masterpieces. (You, naturally, are your own best pizza artist!) Our television production included pizzas assembled to reference masterworks by the likes of DiVinci and Van Gough. The menu was just as inventive.

Remarkably, even in its earliest weeks, customers kept asking where the (assumed) franchise headquarters were located. “Here,” was the response. “No, I mean, where did you originate?” “Right here, in Lafayette!” It happened so frequently, a sign was created to answer the question. This perception as a national company from the earliest days of a start-up is often the reaction to Right Angle branding and marketing.