Case Study

This workforce commission (with a lengthy governmental name) came to us for rebranding to create a clearer picture of their capacity to help a variety of audiences and get their numbers up.

Renaming them EmployBR was the most succinct way to speak to both potential employers and prospective employees. “Excellent! They can help us find employees.” “Awesome! This is where I can go for help finding a job!” Then, applying that clarity to all of their marketing efforts was a cinch. We created images and messages that helped employers and employees see themselves in a relationship with EmployBR.

Services have expanded and numbers of employees being placed in East Baton Rouge Parish jobs has risen consistently since the name change. From teens looking for summer employment, to displaced workers looking for job readiness training, to large manufacturers looking to fill positions – EmployBR has enjoyed an updated, elevated image.