TAMING THE PARTY MONSTER
When it comes to party planning, many of us cower at the overwhelming monster that it can become. From the catering to the thank-you notes, the whole thing can take on a life of its own.
As a branding and public relations agency, we thrive on watching an idea become reality – from inception to execution. And when planning an event for a client, we like to put ourselves in the partygoer’s shoes – mentally taking in the experience from the moment the invitation arrives to the moment we say our good-byes. It helps to envision the touchpoints that the guests will inevitably encounter (our detailed check list can even help you walk through the event before it happens).
Like our approach to environmental branding, we look at an event as a branding opportunity. This helps us create new opportunities for the client (host) to build a relationship with the customer (guest) throughout the event.
We believe that if you look at the scope of an event just like you would a product roll-out, infused with your brand throughout the occasion, you’ll see that the party monster isn’t scary. He’s just misunderstood.