I WANNA BE LOVED BAYOU
For more than 20 years, the Bayou Vermilion District (BVD) has worked to beautify, conserve, and manage sites along the Bayou Vermilion. With its sub-departments and tourist destinations including Vermilionville Living History Museum and Folklife Park, and La Cuisine De Maman Cajun and Creole Restaurant, BVD ensures the preservation and enhancement of many natural and cultural resources of Lafayette Parish.
For years, BVD and all of its preservation branches operated under two logos: one for BVD and the other for Vermilionville. The marks served them well, but over time, each had become “dusty” and dated. They didn’t represent the progressive, proactive mission of the organization, nor did they differentiate all bodies operating under the umbrella — how could anyone distinguish the restaurant from the Folklife Park? It was time to give BVD the identity it deserved.
Right Angle was charged with executing a complete rebrand of the BVD system, including logos, taglines, paper systems, digital outlets, and more, for the governing body and each of the sub-branches. Using a subtle water-drop shape, we developed three different logos, one for each of the departments. Each logo is made up of traditional symbols inherent to the entity. We wanted to fairly represent the entire scope of the BVD experience, so we branded each separate department with a unique identity.
The result is a colorful, energetic federation of logos, taglines, and paper systems that take BVD out of the past and into the future.