DECKING THE HALLS
Located in Broussard, Louisiana, Pro-T designs and engineers custom filtration systems for the petroleum industry.
Recently, Pro-T rebranded with a new logo and visual identity, and Right Angle assisted with the internal and external reveals. First, we designed a direct mail piece targeted toward clients and customers. But before the card could be mailed to clients, Pro-T owner Ricky Parvino wanted to show the new logo to the Pro-T team at the company's Christmas party.
Using the new mark’s colors, Right Angle teased the logo in the Christmas party invitation. On the day of the event, we decorated the venue with blues and silvers, and hung a covered banner that would be exposed during Ricky’s speech that night. For us, the whole experience was an exercise in environmental branding, ensuring that the message reaches the receiver on a “touch” level. For Ricky and the Pro-T family, it was all about a team moving in new direction together.