A SECOND (OR EIGHT) OF YOUR TIME, PLEASE
Eight seconds. According to a 2012 study by the Associated Press, that’s all the time you have to get your customer’s attention. That time can be lengthened or, unfortunately, shortened by a variety of factors including color choices for an ad, load times on your website, or music selection. It can become the most dangerous game you play with your brand. The wrong decision can be costly – the right one can make your brand memorable for years down the road.
As part of our Dimensional Branding strategy, Right Angle looks at the psychology behind the decision-making process and what it can (and should) mean to your potential customers. We keep sentences short, images clean, and impressions lasting. We implement psychographics aimed at discovering the words and phrases that “click” with your desired target audience.
It’s a new angle on branding – one that will help you make the most of those eight seconds.